Testing is Your Brand. Sell It!

Do you feel misunderstood? Do you feel like what you do isn’t respected by those you work with? Are you afraid for the future of testing at your company? You aren’t alone. Those feelings are common in the testing community. Most people feel that there is nothing they can do to help the situation.

This interactive talk will give individuals the tools they can practically use to become the solution they are looking for. We’ll dive into how to own your own reputation, the importance of setting clear expectations, and how to talk to non-testers about testing. This may sounds like marketing … and that’s because it is.

As the Director of Quality Assurance at a Digital Advertising Agency I have seen where marketing and testing can successfully merge. Testing is a brand and you represent that brand. You can control if you are seen as bargain basement or high end couture by changing how you see yourself and how you present yourself to others. We’ll go over a few simple (and possibly not so simple) actions you can take in order to become the agent of change that you are looking for.

Session Takeaways:

  • What you need to know to get started.
  • Which expectations you should be setting.
  • How to tailor your message for difference audiences.
  • How to successfully collaborate with others to achieve your goals.

Leadership
Location: Fairbanks Terrace A Date: April 2, 2015 Time: 2:00 pm - 3:00 pm Kate Falanga