Metrics: Tell A Story Not A Number

How are you providing the status of testing to your stakeholders today? Do you feel that they understand the information? Do you agree with what you are providing? Is your organization wrapped tight around test coverage numbers, percent complete, percent pass/fail, or metrics that measure individual productivity? Do you find yourself speaking in code (e.g. numbers, statistics, predictions, estimations)? How many times do you find yourself “playing with numbers” and not taking time to build your “story” and tell the true state of the system under test.

Driving a successful measurement program is not always easy. You first need to understand your key stakeholders, and understand what they want to see in relation to the product.   Creating a “story” for your testing efforts will give your stakeholders a better understanding of where you are with testing. Simply providing numbers for execution and results is misleading and open to interpretation; interpretations that can be misunderstood, misused, and result in the wrong message sent to the stakeholders.

Let’s face it… many organizations are still using numbers to report the status of their testing. They are presenting this to a world of stakeholders who are looking for something more; stakeholders who want to hear a story, and be told more about the product, the opportunity for customer satisfaction, and the opportunity for a good return on investment. This requires your message, your story, and your information to be accurate and precise. And most importantly, it requires that you tell the RIGHT story. If you are unable to close this communication gap, your stakeholders will never understand the real value of your measurement program.

In this tutorial, Mike Lyles will challenge the audience to forget the things you are doing today and focus on defining, building, and succeeding with a measurement program that gives meaningful metrics to your stakeholders. Most importantly, you will leave equipped with the ability to answer the key stakeholder questions, bring your organization back to life, and meet more of your goals.

Workshop Takeaways:

  • How to evaluate your current measurement program for gaps and areas of improvement
  • A group discussion on what others are doing in their organizations
  • Inputs from industry leaders on metrics and measurement
  • Question and answers that you and your stakeholders need to ask to connect your metrics with the most important objectives
  • Hands on exercises to coach attendees on the RIGHT “story” vs. the “numbers”
  • Developing a measurement program that builds the story and communicates status clearly

Leadership Workshop
Location: Fairbanks Terrace D Date: March 31, 2015 Time: 8:00 am - 12:00 pm Mike Lyles Mike Lyles